Digital Marketing Courses

• Overview of digital marketing
• Terminologies of digital marketing
• Digital marketing platforms
• Scope of a business on digital platforms
• Customer experiences
• Why Digital Marketing
• Methodology (How it works)
• What are search engines
.

Teacher: Yashang Gokani

Offer : Refer a Friend & Get 10% Cash Back

• Introduction to SEM & PPC marketing
• Creating and managing adword account
• Factors affecting Google Ads
  • Keyword selection
  • Proper landing page
  • Creatives
  • Writing proper Ad headings
• Keywords
  • Keyword selection
  • Negative keywords
  • Auction insights
  • PPC Budgeting basics
  • How daily budget get spent
  • Long tail keywords
  • Short tail keywords
• Managing multiple accounts
• Geo targeting
• Demographics
• Targeting factors
• Placement of Ads
• Linking Google Analytics to Ad words
• Ad rank
• Creation of Ads
• Monitoring of Ads / Tracking
• Remarketing campaigns

Teacher: Yashang Gokani

Offer : Refer a Friend & Get 10% Cash Back

• Introduction to content marketing
• Importance of content marketing
• Ways to develop effective content
• Blog Marketing
• Blogging for living
  • Google Adsense
  • Affiliate programs
• Tools for blogging

• What is www
• What is web server’s role?
• What is a website?
• HTML Basics –
  • HTML Anchor tags
  • HTML Images
  • HTML Lists
  • HTML Table
• Nature of web designing
• Web designing introduction
• Selection of themes/templates
• Set up domain and hosting account
• Word press basics
• Create website pages
• Add posts to their websites
• Create effective landing pages
• Add images, photo galleries, etc
• Add different plugins and widgets
• Add contact forms
• Add plugins useful for SEO
• Use wordpress as a content management
• system (CMS)
• Fonts & Colors
• Header Images
• Adding widgets to sidebar and footer
• Wordpress blogs

Teacher: Yashang Gokani

Offer : Refer a Friend & Get 10% Cash Back

• Importance of SMM
• SMM platforms
  • Facebook
  • Instagram
  • Whatsapp
  • Linkedin
  • Pinterest
  • Twitter
• Facebook
  • Organic and paid
  • Paid ads
  • Campaign Creation
  • Creatives required for campaign
  • Facebook pixel
  • Lead generation and Lead management
  • Creation of Facebook page
  • Different hacks for effective FB campaign
  • Audience targeting factors
• Instagram
  • Organic posts
  • Paid Ad campaigns
• Linkedin
  • Organic posts
  • Paid Ad campaigns
• Tools for SMM

Teacher: Yashang Gokani

Offer : Refer a Friend & Get 10% Cash Back

• SEO Basics
• What is SEO?
• Difference between SEO & SEM
• How search engine works?
• SEO Ranking factors
• On page and off Page SEO
• Introduction to White hat, Black hat and Gray hat SEO
• Google Search Console
• Website analysis
• Keyword analysis
  • Keyword selection
  • Placement of keywords
  • Keyword research tools
  • Scope of keywords
• Google algorithms
• Content requirement for SEO
• Concept of plagiarism
• Page ranking
• Domain Authority and Page authority
• Bounce rate
• Ways to improve DA & PA.
• Introduction to back links.
• Different platforms for back links.
• Introduction to Google Analytics
  • Setting up your account
  • Install your tracking code
• How to monitor the performance of your website
• Sitemap of the website
• Concepts of crawling, indexing and Google boat
• G zip compression
• Brand signals
• SCHEMA implementation
• Meta description and Meta tags
• Implementing Facebook meta and
• Twitter Meta
• What are breadcrumbs
• Introduction to Google My Business
  • GMB Listing
  • GMB Optimization
• Data highlighter
• Webmaster Tools
• Rich card
• Structured snippet
• SEO Tools

Teacher: Yashang Gokani

Offer : Refer a Friend & Get 10% Cash Back

• Introduction to Email Marketing
• Importance of email marketing
• Creating effective emails
• Content creation
• Tools for email marketing