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Digital Marketing Courses

Digital Marketing Courses

Digital Marketing Basics

Teacher: Yashang Gokani

Offer : Refer a Friend & Get 10% Cash Back

  • Overview of digital marketing
  • Terminologies of digital marketing
  • Digital marketing platforms
  • Scope of a business on digital platforms
  • Customer experiences
  • Why Digital Marketing
  • Methodology (How it works)
  • What are search engines
  • .

Search Engine Marketing (SEM)/ PPC Marketing

Teacher: Yashang Gokani

Offer : Refer a Friend & Get 10% Cash Back

  • Introduction to SEM & PPC marketing
  • Creating and managing adword account
  • Factors affecting Google Ads
    • Keyword selection
    • Proper landing page
    • Creatives
    • Writing proper Ad headings
  • Keywords
    • Keyword selection
    • Negative keywords
    • Auction insights
    • PPC Budgeting basics
    • How daily budget get spent
    • Long tail keywords
    • Short tail keywords
  • Managing multiple accounts
  • Geo targeting
  • Demographics
  • Targeting factors
  • Placement of Ads
  • Linking Google Analytics to Ad words
  • Ad rank
  • Creation of Ads
  • Monitoring of Ads / Tracking
  • Remarketing campaigns

Content Marketing

Teacher: Yashang Gokani

Offer : Refer a Friend & Get 10% Cash Back

 
  • Introduction to content marketing
  • Importance of content marketing
  • Ways to develop effective content
  • Blog Marketing
  • Blogging for living
    • Google Adsense
    • Affiliate programs
  • Tools for blogging

Website Designing

Teacher: Ganesh Koli

Offer : Refer a Friend & Get 10% Cash Back

  • What is www
  • What is web server’s role?
  • What is a website?
  • HTML Basics –
    • HTML Anchor tags
    • HTML Images
    • HTML Lists
    • HTML Table
  • Nature of web designing
  • Web designing introduction
  • Selection of themes/templates
  • Set up domain and hosting account
  • Word press basics
  • Create website pages
  • Add posts to their websites
  • Create effective landing pages
  • Add images, photo galleries, etc
  • Add different plugins and widgets
  • Add contact forms
  • Add plugins useful for SEO
  • Use wordpress as a content management
  • system (CMS)
  • Fonts & Colors
  • Header Images
  • Adding widgets to sidebar and footer
  • Wordpress blogs

Social Media Marketing

Teacher: Yashang Gokani

Offer : Refer a Friend & Get 10% Cash Back

 
  • Importance of SMM
  • SMM platforms
    • Facebook
    • Instagram
    • Whatsapp
    • Linkedin
    • Pinterest
    • Twitter
  • Facebook
    • Organic and paid
    • Paid ads
    • Campaign Creation
    • Creatives required for campaign
    • Facebook pixel
    • Lead generation and Lead management
    • Creation of Facebook page
    • Different hacks for effective FB campaign
    • Audience targeting factors
  • Instagram
    • Organic posts
    • Paid Ad campaigns
  • Linkedin
    • Organic posts
    • Paid Ad campaigns
  • Tools for SMM

Search Engine Optimization

Teacher: Yashang Gokani

Offer : Refer a Friend & Get 10% Cash Back

  • SEO Basics
  • What is SEO?
  • Difference between SEO & SEM
  • How search engine works?
  • SEO Ranking factors
  • On page and off Page SEO
  • Intorduction to White hat, Black hat and Gray hat SEO
  • Google Search Console
  • Website analysis
  • Keyword analysis
    • Keyword selection
    • Placement of keywords
    • Keyword research tools
    • Scope of keywords
  • Google algorithms
  • Content requirement for SEO
  • Concept of plagiarism
  • Page ranking
  • Domain Authority and Page authority
  • Bounce rate
  • Ways to improve DA & PA.
  • Introduction to back links.
  • Different platforms for back links.
  • Introduction to Google Analytics
    • Setting up your account
    • Install your tracking code
  • How to monitor the performance of your website
  • Sitemap of the website
  • Concepts of crawling, indexing and Google boat
  • G zip compression
  • Brand signals
  • SCHEMA implementation
  • Meta description and Meta tags
  • Implementing Face book meta and
  • Twitter Meta
  • What are breadcrumbs
  • Introduction to Google My Business
    • GMB Listing
    • GMB Optimization
  • Data highlighter
  • Webmaster Tools
  • Rich card
  • Structured snippet
  • SEO Tools

Email Marketing

Teacher: Yashang Gokani

Offer : Refer a Friend & Get 10% Cash Back

  • Introduction to Email Marketing
  • Importance of email marketing
  • Creating effective emails
  • Content creation
  • Tools for email marketing
FULL DM COURSE
  • 1 YEAR COURSE
  • 6 MONTHS TEACHING
  • 6 MONTHS OF INTERNSHIP

Rs.1.25/YEAR

SOCIAL MEDIA MARKETING
  • 3 MONTHS COURSE
  • 1 MONTHS TEACHING
  • 2 MONTHS OF INTERNSHIP

Rs.50K/3 MONTHS

GOOGLE ADS
  • 3 MONTHS COURSE
  • 1 MONTHS TEACHING
  • 2 MONTHS OF INTERNSHIP

Rs.50K/3 MONTHS

WEBSITE
  • 3 MONTHS COURSE
  • 1 MONTHS TEACHING
  • 2 MONTHS OF INTERNSHIP

Rs.40K/3 MONTHS

SEO
  • 3 MONTHS COURSE
  • 1 MONTHS TEACHING
  • 2 MONTHS OF INTERNSHIP

Rs.30K/3 MONTHS

Features Of Our Digital Marketing Courses

  • 6 Months Course + 6 Months Internship
  • Case Study Of Live Projects
  • 20% Theory, 80% Practical
  • Highly Experienced Trainers
  • Get Job Ready With Our Industry Experts
  • Placement Assistance
  • Guest Lectures From Industry Expert
  • Get Google Certified

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