Digital Marketing Courses
Digital Marketing Basics
Teacher: Yashang Gokani
Offer : Refer a Friend & Get 10% Cash Back
- Overview of digital marketing
- Terminologies of digital marketing
- Digital marketing platforms
- Scope of a business on digital platforms
- Customer experiences
- Why Digital Marketing
- Methodology (How it works)
- What are search engines .
Search Engine Marketing (SEM)/ PPC Marketing
Teacher: Yashang Gokani
Offer : Refer a Friend & Get 10% Cash Back
- Introduction to SEM & PPC marketing
- Creating and managing adword account
- Factors affecting Google Ads
- Keyword selection
- Proper landing page
- Creatives
- Writing proper Ad headings
- Keywords
- Keyword selection
- Negative keywords
- Auction insights
- PPC Budgeting basics
- How daily budget get spent
- Long tail keywords
- Short tail keywords
- Managing multiple accounts
- Geo targeting
- Demographics
- Targeting factors
- Placement of Ads
- Linking Google Analytics to Ad words
- Ad rank
- Creation of Ads
- Monitoring of Ads / Tracking
- Remarketing campaigns
Content Marketing
- Introduction to content marketing
- Importance of content marketing
- Ways to develop effective content
- Blog Marketing
- Blogging for living
- Google Adsense
- Affiliate programs
- Tools for blogging
Website Designing
Teacher: Ganesh Koli
Offer : Refer a Friend & Get 10% Cash Back
- What is www
- What is web server’s role?
- What is a website?
- HTML Basics –
- HTML Anchor tags
- HTML Images
- HTML Lists
- HTML Table
- Nature of web designing
- Web designing introduction
- Selection of themes/templates
- Set up domain and hosting account
- Word press basics
- Create website pages
- Add posts to their websites
- Create effective landing pages
- Add images, photo galleries, etc
- Add different plugins and widgets
- Add contact forms
- Add plugins useful for SEO
- Use wordpress as a content management
- system (CMS)
- Fonts & Colors
- Header Images
- Adding widgets to sidebar and footer
- Wordpress blogs
Social Media Marketing
- Importance of SMM
- SMM platforms
- Facebook
- Organic and paid
- Paid ads
- Campaign Creation
- Creatives required for campaign
- Facebook pixel
- Lead generation and Lead management
- Creation of Facebook page
- Different hacks for effective FB campaign
- Audience targeting factors
- Instagram
- Organic posts
- Paid Ad campaigns
- Linkedin
- Organic posts
- Paid Ad campaigns
- Tools for SMM
Search Engine Optimization
Teacher: Yashang Gokani
Offer : Refer a Friend & Get 10% Cash Back
- SEO Basics
- What is SEO?
- Difference between SEO & SEM
- How search engine works?
- SEO Ranking factors
- On page and off Page SEO
- Introduction to White hat, Black hat and Gray hat SEO
- Google Search Console
- Website analysis
- Keyword analysis
- Keyword selection
- Placement of keywords
- Keyword research tools
- Scope of keywords
- Google algorithms
- Content requirement for SEO
- Concept of plagiarism
- Page ranking
- Domain Authority and Page authority
- Bounce rate
- Ways to improve DA & PA.
- Introduction to back links.
- Different platforms for back links.
- Introduction to Google Analytics
- Setting up your account
- Install your tracking code
- How to monitor the performance of your website
- Sitemap of the website
- Concepts of crawling, indexing and Google boat
- G zip compression
- Brand signals
- SCHEMA implementation
- Meta description and Meta tags
- Implementing Facebook meta and
- Twitter Meta
- What are breadcrumbs
- Introduction to Google My Business
- GMB Listing
- GMB Optimization
- Data highlighter
- Webmaster Tools
- Rich card
- Structured snippet
- SEO Tools
Email Marketing
Teacher: Yashang Gokani
Offer : Refer a Friend & Get 10% Cash Back
- Introduction to Email Marketing
- Importance of email marketing
- Creating effective emails
- Content creation
- Tools for email marketing
FULL DM COURSE
- 1 YEAR COURSE
- 6 MONTHS TEACHING
- 6 MONTHS OF INTERNSHIP
Rs.1.25L/YEAR
SOCIAL MEDIA MARKETING
- 3 MONTHS COURSE
- 1 MONTHS TEACHING
- 2 MONTHS OF INTERNSHIP
Rs.50K/3 MONTHS
GOOGLE ADS
- 3 MONTHS COURSE
- 1 MONTHS TEACHING
- 2 MONTHS OF INTERNSHIP
Rs.50K/3 MONTHS
WEBSITE
- 3 MONTHS COURSE
- 1 MONTHS TEACHING
- 2 MONTHS OF INTERNSHIP
Rs.40K/3 MONTHS
SEO
- 3 MONTHS COURSE
- 1 MONTHS TEACHING
- 2 MONTHS OF INTERNSHIP
Rs.30K/3 MONTHS
Features Of Our Digital Marketing Courses
- 6 Months Course + 6 Months Internship
- Case Study Of Live Projects
- 20% Theory, 80% Practical
- Highly Experienced Trainers
- Get Job Ready With Our Industry Experts
- Placement Assistance
- Guest Lectures From Industry Expert
- Get Google Certified
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