Shopping Ads are used to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads. Shopping Ads show users a photo of your product, plus a title, price, store name, and more.
In addition, these ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads. You can manage your Shopping ads in AdWords using Shopping campaigns. Comparatively, it is a simple and flexible way to organize and promote your Google Merchant Centre product inventory within AdWords.
Your Shopping ads can appear at the same time as text ads because we want to give shoppers access to the full variety of products that match their search. This means that shoppers can find the best match before clicking through to make a purchase, which might help you close the sale.
Google Shopping (in select countries)
Google Search Partner websites, including YouTube and Image Search in some countries
Google Search, next to search results and separate from text ads