YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users.
Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.
Moreover, most of the content on YouTube are uploaded by individuals.
YouTube earns advertising revenue from Google AdSense, a program which targets ads according to site content and audience.
Both private individuals and large production companies use YouTube to grow audiences.
YouTube allows videos to be viewed without requiring Adobe Flash Player or any other plug-in to be installed. Playback feature in youtube marketing allows checking of uploaded video.
360 degree videos
YouTube enabled 360° videos which can be viewed with a high-quality resolution. The viewer has control of the viewing direction like a panorama
YouTube accepts videos that are uploaded to most container formats.
Furthermore, it allowed videos to be uploaded from mobile phones.
All the video formats on YouTube use progressive scanning.
Quality and formats
YouTube videos developed an amazing feature of providing high-quality videos.
This encouraged and attracted users to follow YouTube with great excitement