App Promotion Ads

App Promotion Ads

As of today, Google’s app promotion ads are available on the Google Search and YouTube networks.  The app promotion ads are an enhancement that sends users directly to the appropriate app store to download.  You can choose an ad format optimized for app promotion that displays all the details related to your application.

Google’s app promotion ads are designed to get apps in front of the right audience. Ordinarily, it encourages advertisers to use app promotion ads in search for new installs.

Measurement for AdWords App Ads

App download conversions

If it's an Android app from the Play store, installs display as conversions in AdWords without any extra set-up.


The ability to integrate third-party app tracking analytics

Analytics information with AdWords and see installs counted as conversions by enabling auto-tagging.


Automated bidding using Target CPA

when creating the app campaign to find the optimal bid without waiting for conversion history to accumulate.

Benefits of App Promotion Ads

Cost Effective
It becomes less expensive than all the other traditional means of propagating the brand. In addition, it saves the money put for printing ads. This proves to be a more effective medium of increasing sales
Target Audiences
It addresses the targeted audience at their point of need. Moreover, it encourages free publicity and can actually increase the product sale
Promotes more personal relationships
It allows brands to reach out to their audiences and remain loyal to customers. This enables customers to engage with their favorite brands, follow them in social accounts, and sign up for text alerts.
By understanding accessibility benefits of mobile advertising, you can ensure that your messages are easily accessed by every user.
Since people tend to keep their cellular device with them throughout the day, you will be able to take advantage of its geo-targeting abilities.