With more than900 million active Gmail users worldwide, it’s little surprise that Google saw an opportunity for targeting them. This targeting took the form of Gmail Ads. Advertisers are now able to directly target users’ Gmail inboxes with ads. With the growing demand, Google decided to make it official and move them into the big house: the AdWords interface.
In addition, Gmail ads are interactive ads at the top of people’s inboxes. Gmail Ads can act as a “competitor targeting lite” option if you’d like to steer clear of an all-out bidding war. When someone clicks a collapsed Gmail ad, it expands just like an email does. Moreover, this expanded ad is the size of an email, can include images, video, or embedded forms.
Additionally, Gmail ads are a way to connect with people in a personal-feeling format. For launching Gmail Ads, you must make sure that it is set in realistic expectations and select the right KPIs.