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Gmail Ads

With additional than900 million active Gmail users worldwide, it’s very little surprise that Google saw a chance for targeting them.
This targeting took the form of Gmail Ads.
Advertisers are currently able to directly target users’ Gmail inboxes with ads.
With the growing demand, Google determined to form it official and move them into the large house: the AdWords interface. In addition, Gmail ads are interactive ads at the highest of people’s inboxes.
Gmail Ads will act as a “competitor targeting lite” possibility if you’d wish to steer away from an all-out bidding war.
When somebody clicks a folded Gmail ad, it expands similar to AN email will.
Moreover, this expanded ad is the size of an email, can include images, video, or embedded forms.
Additionally, Gmail ads are a way to connect with people in a personal-feeling format.
For launching Gmail Ads, you want to confirm that it’s set in realistic expectations and choose the proper KPIs

How Targeting Works?
Affinity audiences
Select from these audiences to reach potential customers and make them aware of your business.
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Automated targeting
Automatic targeting overall helps to optimize your targeting across Gmail, letting you reach people your targeting.
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Demographics
It is equally important to reach people on the Display Network who are associated with certain demographic categories, like gender, age range, or household income.
Life Events
Reach customers in key life moments like moving, marriage, or college graduation.
Audience keywords
Choose words or phrases relevant to your product or service so your ads appear to customers who are interested in those terms
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Customer match
Generally speaking, it allows you to show ads to customers based on data about those customers that you share with Google.
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In-market audiences
Select from these audiences to find customers who are in the market. Thus it means that they're researching products and are actively considering buying a service or product like yours
Remarketing
You can also reach people who've already engaged with your company's products and services. This also includes past visitors to a website, mobile app, videos or your own email list.
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