The term “video advertising” encompasses online display advertisements that have videos within them. AdWords video ads present a huge opportunity furthermore to reach new customers on Youtube with over 1 billion active users. Comparatively, Video ads are one of the best ways to engage your audience making it popular among marketers. Video ads are shown only to the people you want and you only pay when they watch.
In other words, you won’t waste money advertising to people who aren’t interested in your business. The video ad formats include True View in-stream ads, TrueView video discovery ads, and bumper ads.
Include a Strong Call to action
A strong call to action is a key to success with AdWords Video Ads that tell the users what action to take next.
Moreover, you could link to a landing page, product page, information page, career page… whatever you’d like.
Use a custom thumbnail image
Using custom thumbnail images are a great way to entice more people to click on your AdWords video ads.
In addition, it must be clear and should not be any distractions in the background.
Test different video lengths
When it comes to Video ads, the length of it becomes an important constraint.
Research by Wistia shows that videos that are between 1 and 30 seconds are the most likely to get viewed.
If the ad is longer than 30 seconds, you pay if the viewer watches it for at least 30 seconds. In such cases, you pay if the viewer interacts with your ad before it’s over.
Split test your AdWords video ads
Just like we run split tests into two different text or image ads, the same must be done with video ads.
The goal is to focus on the number of views, instead look at business metrics.