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Video Ads

The term “video advertising” encompasses online display advertisements that have videos inside them. AdWords video ads gift a large chance of moreover to achieve new customers on Youtube with over one billion active users. Comparatively, Video ads square measure one in every of the most effective ways that to interact your audience creating it in style among marketers.
Video ads square measure shown solely to the folks you would like and you merely pay once they watch.

In alternative words, you won’t waste cash advertising to folks that aren’t inquisitive about your business.
The video ad formats include True View in-stream ads, TrueView video discovery ads, and bumper ads.

Tips for obtaining the foremost out of AdWords Video Ads

Include a Strong Call to action

A strong call to action could be a key to success with AdWords Video Ads that tell the users what action to require next. Moreover, you may link to a landing page, product page, information page, career page… whatever you’d like.

Use a custom thumbnail image

Using custom thumbnail pictures square measure an excellent thanks to stimulate a lot of folks to click on your AdWords video ads.In addition, it must be clear and should not be any distractions in the background.

Test different video lengths

When it involves Video ads, the length of it becomes a vital constraint. Research by Wistia shows that videos that square measure between one and thirty seconds square measure the foremost seemingly to induce viewed.
If the ad is longer than 30 seconds, you pay if the viewer watches it for at least 30 seconds. In such cases, you pay if the viewer interacts with your ad before it’s over.

Split test your AdWords video ads

Just like we run split tests into two different text or image ads, the same must be done with video ads. The goal is to target the number of views, instead, look at business metrics.

Benefits of Video Ads

Freedom to customize
You can additionally run videos for longer than thirty seconds, so you can experiment with different formats. In addition, you can try longer product demos, customer testimonials, or a how-to video demonstrating your product in action.
Easily Searchable
Video results have appeared in virtually seventy percent of the top hundred search listing in Google.
Effectiveness
The video ads seem to be a lot of convincing and enticing to customers within the 1st place than the other ads. Moreover, it offers a large impact on customers concerning your product on that you’re advertising.
Measurability
Analytics square measure thus accessible and that they do an excellent job of telling how successful your videos are.
Broad reach
The video ads will seem on each YouTube and alternative publisher sites within the show Network for desktop computers and high-end mobile devices.