Digital Marketing Courses
Digital Marketing Basics
Teacher: Yashang Gokani
Offer : Refer a Friend & Get 10% Cash Back
- Overview of digital marketing
- Terminologies of digital marketing
- Digital marketing platforms
- Scope of a business on digital platforms
- Customer experiences
- Why Digital Marketing
- Methodology (How it works)
- What are search engines .
Search Engine Marketing (SEM)/ PPC Marketing
Teacher: Yashang Gokani
Offer : Refer a Friend & Get 10% Cash Back
- Introduction to SEM & PPC marketing
- Creating and managing adword account
- Factors affecting Google Ads
- Keyword selection
- Proper landing page
- Creatives
- Writing proper Ad headings
- Keywords
- Keyword selection
- Negative keywords
- Auction insights
- PPC Budgeting basics
- How daily budget get spent
- Long tail keywords
- Short tail keywords
- Managing multiple accounts
- Geo targeting
- Demographics
- Targeting factors
- Placement of Ads
- Linking Google Analytics to Ad words
- Ad rank
- Creation of Ads
- Monitoring of Ads / Tracking
- Remarketing campaigns
Content Marketing
- Introduction to content marketing
- Importance of content marketing
- Ways to develop effective content
- Blogging for living
- Google Adsense
- Affiliate programs
- Tools for blogging
Website Designing
Teacher: Ganesh Koli
Offer : Refer a Friend & Get 10% Cash Back
- What is www
- What is web server’s role?
- What is a website?
- HTML Basics –
- HTML Anchor tags
- HTML Images
- HTML Lists
- HTML Table
- Nature of web designing
- Web designing introduction
- Selection of themes/templates
- Set up domain and hosting account
- Word press basics
- Create website pages
- Add posts to their websites
- Create effective landing pages
- Add images, photo galleries, etc
- Add different plugins and widgets
- Add contact forms
- Add plugins useful for SEO
- Use wordpress as a content management
- system (CMS)
- Fonts & Colors
- Header Images
- Adding widgets to sidebar and footer
- Wordpress blogs
Social Media Marketing
- Importance of SMM
- SMM platforms
- Facebook
- Organic and paid
- Paid ads
- Campaign Creation
- Creatives required for campaign
- Facebook pixel
- Lead generation and Lead management
- Creation of Facebook page
- Different hacks for effective FB campaign
- Audience targeting factors
- Instagram
- Organic posts
- Paid Ad campaigns
- Linkedin
- Organic posts
- Paid Ad campaigns
- Tools for SMM
Search Engine Optimization
Teacher: Yashang Gokani
Offer : Refer a Friend & Get 10% Cash Back
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- SEO Basics
- What is SEO?
- Difference between SEO & SEM
- How search engine works?
- SEO Ranking factors
- On page and off Page SEO
- Introduction to White hat, Black hat and Gray hat SEO
- Google Search Console
- Website analysis
- Keyword analysis
- Keyword selection
- Placement of keywords
- Keyword research tools
- Scope of keywords
- Google algorithms
- Content requirement for SEO
- Concept of plagiarism
- Page ranking
- Domain Authority and Page authority
- Bounce rate
- Ways to improve DA & PA.
- Introduction to back links.
- Different platforms for back links.
- Introduction to Google Analytics
- Setting up your account
- Install your tracking code
- How to monitor the performance of your website
- Sitemap of the website
- Concepts of crawling, indexing and Google boat
- G zip compression
- Brand signals
- SCHEMA implementation
- Meta description and Meta tags
- Implementing Facebook meta and
- Twitter Meta
- What are breadcrumbs
- Blog Marketing
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- Introduction to Google My Business
- GMB Listing
- GMB Optimization
- Data highlighter
- Webmaster Tools
- Rich card
- Structured snippet
- SEO Tools
Email Marketing
Teacher: Yashang Gokani
Offer : Refer a Friend & Get 10% Cash Back
- Introduction to Email Marketing
- Importance of email marketing
- Creating effective emails
- Content creation
- Tools for email marketing
- 1 YEAR COURSE
- 6 MONTHS TEACHING
- 6 MONTHS OF INTERNSHIP
Rs.1.25L/YEAR
- 3 MONTHS COURSE
- 1 MONTHS TEACHING
- 2 MONTHS OF INTERNSHIP
Rs.50K/3 MONTHS
- 3 MONTHS COURSE
- 1 MONTHS TEACHING
- 2 MONTHS OF INTERNSHIP
Rs.50K/3 MONTHS
- 3 MONTHS COURSE
- 1 MONTHS TEACHING
- 2 MONTHS OF INTERNSHIP
Rs.40K/3 MONTHS
- 3 MONTHS COURSE
- 1 MONTHS TEACHING
- 2 MONTHS OF INTERNSHIP
Rs.30K/3 MONTHS
Digital Marketing Course FAQ
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Digital Marketing is booming nowadays and is also known as online, internet, or web marketing. It's cost-effective, saving money and generating more leads compared to traditional methods. This is especially beneficial for small-to-mid-size businesses competing with larger companies that invest in expensive advertising like TV and radio. Choosing a career in Digital Marketing is wise due to the increasing job opportunities in the digital era, offering a variety of job profiles.
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=> The field of Digital marketing is wide, it gives an immense opportunity to people who want to pursue their career in this field, with various job profiles. After completing this course, you can get multiple job opportunities. You can work on the following job profiles :
Digital Marketer
Social Media Manager
SEO expert
Google ads manager
Web developer
FB Ads Manager
Blogger
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The value of field work/practical knowledge is much more than the online courses or certificates, that’s why we purely provide offline courses, with on-field live projects & with experienced staff and people. We believe in making our student absolutely self dependent which is possible only if they work on the live case studies that we have. Which is why, it is very necessary for the candidate to spend time at the office and work on the live case studies with us.
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The full course will be of 1 year. In which all the topics will be covered. First 6 months will be for teaching, That is 2 hrs of theory and 5 hours of practical 7 days a week. And the next 6 months will be in the internship in your selected specialization. If a candidate is interested to learn only a single topic, then the time period varies accordingly like 2 or 3 months for each.
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The main benefit of our firm, is that we are flexible according to the student’s choice of topic , with a selection of one topic. Yes, we are providing single courses as well. This will be of time period 2 or months according to the subject you select. In this model also, you will get to work on the live case studies.
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Courses include hands-on projects, case studies, and internships to provide practical experience in real-world digital marketing scenarios.
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Graduates can pursue roles such as digital marketing specialist, social media manager, SEO analyst, content marketer, or even start their own digital marketing business.
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Full Digital Marketing course cost – Rs 1.25 lakh/year.
Social Media Marketing course cost – Rs 50k/3 Months.
Google Ads course cost – Rs 50k/3 Months.
Website Course Cost – Rs 40k/3 Months.
Search Engine Optimization course cost -Rs 30k/3 Months. -
Yes, many digital marketing courses are flexible, allowing students to balance their studies while gaining practical skills.
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Courses typically cover social media marketing, SEO, email marketing, content creation, and analytics.
Features Of Our Digital Marketing Courses
- 6 Months Course + 6 Months Internship
- Case Study Of Live Projects
- 20% Theory, 80% Practical
- Highly Experienced Trainers
- Get Job Ready With Our Industry Experts
- Placement Assistance
- Guest Lectures From Industry Expert
- Get Google Certified
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