What is Digital Marketing?
What is Digital marketing?
The basic funda of digital marketing is to promote brands, interact with the customers and hence increasing the sales, using the internet on any electronic devices.
Earlier, only traditional marketing practices were in use, but now since new technologies are evolving, and the world is getting digital, it’s very important to get your business on the internet. The world is getting closer. People want everything at the tip of their finger and which is why it’s very vital to take your business there, i.e on the internet… Digital Marketing includes those marketing efforts that send a message from a source, i.e company to a receiver i.e customer through digital platforms and the internet.
Why Digital Marketing?
In today’s Digital world, people search for products and services online, they read reviews and testimonials before buying anything. Google is the largest and most powerful search engine and lakhs of rupees can be made or lost by being on the top page of Google search results. Unlike traditional marketing, Digital marketing is extremely cost-effective and even small companies with limited resources can effectively create a large brand using the power of digital marketing. You can reach PAN India with very less efforts.
Digital Marketing Platforms:
THERE ARE TWO MAJOR PLATFORMS :
Both, search engine and social media have two types, that is inorganic and organic, meaning paid and free.
In the search engine, the organic way is search engine optimization. That is increasing the traffic by writing quality content and giving good backlinks to your website. On the other hand, the inorganic way is the Google Ads which are paid.
Similarly, Social Media also has two types, that is organic and inorganic. Different Social Media Platforms are Facebook, Twitter, Linkedin, Instagram, etc. Here the organic way is the posts on these platforms and the inorganic way are the ads and boosts.
Digital Marketing Process:
Search engines and social media platforms are the biggest tools for visibility. People search for something on the internet, that is on search engines like Google, Bing, etc. These search engines will then show your sites, blogs to the user. Also, these days most of it is searched on social media platforms like Facebook, Instagram, Twitter, etc. If the user will find some relatable data about what they were searching, they will spend some good amount of time there. Traffic generation is not a very difficult task, but once the user has landed their pages, it is very important to provide what the user is actually looking for. It is very important that you provide some quality content because of which the user will spend some good amount of time on your page.
Once the user is getting engaged, it is a clear case of a lead generation. Later, it’s the task of the salespeople to convert the user into the customer. The cycle doesn’t end here. The reviews, feedbacks of these clients are equally important and here exactly comes the part of the retention.