The most straightforward and easy on-line ad that the AdWords provide is the Text/Search Ads. A text ad may be a type of promoting communication that advertisers will use to market their product or service on the Google Network. The text ads are designed to reach people with easily edited messaging while they’re browsing websites or using apps.
The text Ads will seem on Google results pages and across the Google Network, that involves the Search Network, search partners, and also the Display Network.

It should appear with language that labels them as advertisements so that viewers understand that the links are paid promotions. To effectively reach potential customers, your text ads ought to be informative, relevant, and engaging. Text ads on the Display Network usually have a lot of visually partaking formats.

The aim to run new text ads is to make either responsive text ads or expanded text ads

Responsive Text Ads

Responsive ads are a simple way to enter the planet of image ads. With responsive ads, you have got the choice of either scanning your web site for pictures or uploading pictures from your pc. Responsive ads automatically alter their size, appearance, and format to suit the available ad areas.

Expanded Text Ads

Expanded text ads (ETAs) are the subsequent generation of Google text ads which might run on the Display. To boost their impact, display ETAs may, for instance, have a different layout for description lines. When you make an expanded text ad for Display, therefore, the preview won't represent what customers can truly see.

Hints for writing successful Text Ads

Make your service/product different from others.
Enable your ads to face out from the competition by highlighting something special regarding your service.
Be specific about the content you want Encourage the customers to take the action.
For example –Use phrases like “Try it today”,” Download Now”, “Start Saving Now”, etc.
Keep the text Ads straightforward and text it many times.

Creating Leading Text Ads

Every day billions of search queries are created through the foremost standard computer program referred to as Google.
Besides organic results, there also are paid search results – Google Ad Words.
Google ads get about 25% of all clicks.
It’s extraordinarily necessary for businesses to be visible on Google and rank as high as attainable as customers are simply lost for competitors.
The competition for Google’s first page is fierce: Your text ads thus must be extraordinarily better from your competitors.
Your text ads should be capable to vie against your rivals for organic positions and with Ad Words ads.
To achieve No 1 position is worth the effort as it brings lots of new visitors that in turn increases the conversion.