As of these days, Google’s app promotion ads are available on Google Search and YouTube networks.
The app promotion ads are the enhancement that sends users on to the suitable app store to transfer.
You can select a commercial ad format optimized for app promotion that displays all the small details associated with your application.
Google’s app promotion ads are designed to induce apps ahead of the correct audience.
Ordinarily, it encourages advertisers to use app promotion ads in the hunt for new installs.
App download conversions
If it's an android app from the Play store, installs display as conversions in AdWords without any extra set-up.
The ability to integrate third-party app tracking analytics
Analytics data with AdWords and see installs counted as conversions by enabling auto-tagging.
Automated bidding using Target CPA
When making the app campaign to seek out the optimum bid while not expecting conversion history to accumulate.